The International Boxing Association (IBA) has officially introduced “IBA Connect”, acommunication and production platform designed to structure collaboration between creators,athletes and brands, also promising to deliver a “dynamic and ambitious” competition calendaracross all levels of…
Mercy Chepngeno is just 18, and still in high school, but the Chagaik Secondary School studentis already going places in elite sport. Chepngeno has signed a name, Image, and Likeness (NIL) deal with Swiss sportswear brand…
It’s never easy playing on hostile ground away from home, let along on a bumpy surface and upagainst questionable refereeing. But Kuta Collections FC nonetheless made it through to the Round of 32 in the…
By PURA VIDA SPORTS AFRICA REPORTER The hour as come and Meru’s football fans will be served with an exciting menu of elite football on Wednesday (February 11, 2026) when the star-studded Kuta Collections FC…
London Kenya’s defending champion Sabastian Sawe will return to the TCS London Marathon in March and is predicting a course record may be required for him to win for a second year in a row. Sawe headlines a star-studded field that also…
By PURA VIDA SPORTS AFRICA REPORTER Pura Vida Sports Africa’s might in elite football will be tested at Meru’s Kinoru Stadium the first week of February when Kuta Collections FC - a squad of experienced…
London Ethiopia’s Tigst Assefa, the defending champion and women-only world record holder, will return to the TCS London Marathon in April where she will face arch-rivals, Dutchwoman Sifan Hassan and Kenyan Peres Jepchirchir – the reigning Olympic and World champions. Since Assefa arrived on the major…
Zurich, Switzerland On, the Swiss sportswear brand has signed up Moroccan steeplechase icon Soufiane El Bakkali to its roster of world-class athletes that include Kenya’s decorated marathon star, Hellen Obiri. El Bakkali has established himself as the…
BY GEOFFREY ANENE With the road to the Los Angeles 2028 Olympic Games already taking shape, financial support has emerged as a critical lifeline for Kenya’s Olympic hopefuls. At the centre of this journey is…
BY GEOFFREY ANENE Angella Okutoyi’s story reads like a Kenyan sporting fable: One forged in grief, grit and an unrelenting belief that talent, when matched with opportunity, can bend destiny. On a warm January afternoon…
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