PuraVida Sports

Lausanne, Switzerland

One of the most decorated athletes in combat sports history, Jon Jones, has officially partnered with the IBA Bare Knuckle project as its global ambassador. 

Jones is set to attend the IBA Bare Knuckle #4 tournament in Saint Petersburg on March 28, where he will serve as a guest co-host and feature prominently in the evening’s main events.

The partnership represents a significant milestone for both the fighter and the rapidly growing bare-knuckle boxing industry.

Following a period of transition in his professional career, the veteran champion is now charting a new course as part of the global IBA Bare Knuckle project. IBA emphasized its commitment to providing a premier platform for elite talent, positioning itself as an ecosystem where world-class athletes are afforded the highest level of professional respect and opportunity.

Umar Kremlev, President of the International Boxing Association (IBA), welcomed the collaboration:

“The IBA serves as a global home for athletes. We are dedicated to supporting those who strive for excellence at the highest levels. Jon Jones’ decision to join us is a testament to the strength of our vision. We welcome him to our international sporting family.”
Jon Jones, MMA legend and IBA Bare Knuckle ambassador said: “I am proud to join the IBA Bare Knuckle league as a global ambassador. On March 28th, I’ll be co-hosting my first event in Saint Petersburg. Unlike other organizations, IBA Bare Knuckle provides a real platform for champions to shape the future of the sport. I want to thank Umar Kremlev for this opportunity—together, we are building a new global era for bare-knuckle fighting.”

Securing a figure of Jones’ caliber reinforces the organization’s standing as a major player in the market. 

This move signals that IBA Bare Knuckle is increasingly becoming a destination for top-tier fighters seeking new challenges on a global stage. (IBA Communications)